Entrepreneurship

Daniel Wellington Appoints Bollywood Star Sharvari as Brand Ambassador to Strengthen India Growth

Bengaluru, August 2026: Swedish watch and jewelry brand Daniel Wellington has announced Bollywood actress Sharvari as its new brand ambassador for its watch collection, marking a significant step in the brand’s strategy to strengthen its presence in the Indian market. The announcement was made at an exclusive launch event in Mumbai attended by members of the media, fashion influencers, watch retailers, industry leaders, and content creators.

The collaboration reflects a shared vision of timeless style and versatility, bringing together one of India’s fastest-rising film stars with a globally recognized lifestyle brand known for its minimalist Scandinavian design philosophy.

Sharvari, celebrated for her youthful appeal and effortless fashion sense, embodies the confidence and individuality that Daniel Wellington aims to represent through its latest campaigns. The partnership comes at a pivotal time for the brand as it embarks on a new phase of expansion in India following its acquisition by Timex Group.

Speaking about the announcement, Deepak Chhabra of Timex Group said the company is excited to welcome Sharvari to the Daniel Wellington family. He noted that India has become an increasingly important market for the brand and that Sharvari’s authenticity, confidence, and contemporary appeal align naturally with Daniel Wellington’s philosophy of understated elegance and timeless design.

“India is an increasingly important market for Daniel Wellington, and as we continue to build the brand here, we wanted a brand ambassador who reflects the confidence and individuality of today’s consumer. Sharvari brings a refreshing authenticity that aligns naturally with Daniel Wellington’s design philosophy,” Chhabra said.

Expressing her enthusiasm about the collaboration, Sharvari said she has always believed that true style lies in the finer details.

“I’ve always believed that great style doesn’t have to be loud. It’s often the little details that complete a look, and that’s exactly what I love about Daniel Wellington. The brand feels effortless, modern and easy to make your own, which is why this partnership feels so natural. It’s a brand I’ve genuinely admired, and I’m looking forward to creating some truly memorable moments together,” she said.

Founded in Stockholm in 2011, Daniel Wellington has built a global reputation for clean, minimalist aesthetics and accessible luxury. The company has sold more than 18 million watches worldwide and continues to expand its portfolio of watches and jewelry designed around timeless craftsmanship and modern versatility.

With Sharvari joining as the face of the brand in India, Daniel Wellington aims to deepen its cultural relevance while inspiring a new generation of consumers to embrace classic design with a contemporary edge. The partnership is expected to feature integrated marketing campaigns and brand experiences that position Daniel Wellington as an everyday luxury accessory for India’s fashion-conscious audience.


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Kunal Guha

Kunal Guha brings over a decade of hands-on experience reporting on business, the economy, and international affairs. As Chief Editor of Global Business Line and CEO of Rich Webs, he combines newsroom rigor with deep industry exposure, delivering analysis that is research-driven, fact-checked, and grounded in real-world business impact. His work focuses on translating complex economic and geopolitical developments into clear, actionable insights for entrepreneurs, MSMEs, and policy-aware readers, reflecting a strong commitment to accuracy, authority, and trust.

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