NTT DATA Payment Services Launches ADAPTIS to Simplify Commerce and Digital Payments for Indian Businesses

Mumbai, July 30, 2026: Strengthening its commitment to India’s rapidly evolving digital economy, NTT DATA Payment Services India has announced the launch of ADAPTIS, a unified service brand designed to bring together payment acceptance, commerce solutions, and value-added business services under a single integrated platform.

The launch comes at a time when Indian businesses—from small neighbourhood retailers and MSMEs to large enterprises—are seeking smarter, more connected solutions to manage payments, operations, and customer engagement across both online and offline channels.

With ADAPTIS, NTT DATA Payment Services India aims to provide merchants with a comprehensive commerce ecosystem that enables secure payment acceptance, streamlined business operations, and enhanced customer experiences through one unified platform.

Addressing India’s Growing Digital Commerce Landscape

India’s digital payments ecosystem continues to witness unprecedented growth, driven by increasing smartphone penetration, UPI adoption, and the rapid digital transformation of businesses. As merchants embrace omnichannel commerce, the demand for integrated platforms that combine payments with operational capabilities has become increasingly important.

ADAPTIS has been developed to address these evolving business requirements by consolidating NTT DATA Payment Services India’s diverse offerings into a single, scalable brand.

Speaking on the launch, Takeo Ueno, Whole-time Director & CEO, NTT DATA Payment Services India, emphasized India’s strategic importance in the company’s regional growth plans.

“India is a critical market in our regional growth strategy, driven by strong digital adoption and the evolving needs of merchants. With ADAPTIS, we are combining our global expertise with deep local market understanding to deliver secure, scalable and customer-centric commerce solutions for businesses of all sizes.”

He added that the launch reinforces the company’s long-term commitment to expanding merchant reach, strengthening ecosystem partnerships, and supporting the continued growth of India’s digital payments landscape.

Building a Unified Commerce Platform

Highlighting the broader global vision behind the initiative, Shinichiro Nishikawa, Head of Global Payments Strategy & Transformation Section, NTT DATA Japan, said the introduction of ADAPTIS in India marks a significant milestone in building a unified payment and commerce platform across international markets.

According to Nishikawa, the unified brand will enable the company to deliver consistent, high-quality merchant experiences while maintaining the flexibility needed to address local market requirements.

Driving Sustainable Business Growth

Rahul Jain, Chief Financial Officer, NTT DATA Payment Services India, described ADAPTIS as an important step toward strengthening the company’s long-term business strategy.

He noted that consolidating multiple capabilities under one unified brand would enhance value creation for business partners while helping merchants adapt to the evolving demands of India’s digital economy.

Four Core Service Pillars

In India, ADAPTIS has been structured around four primary service offerings designed to support businesses across different stages of their commerce journey:

• ADAPTIS In-Store: Payment acceptance solutions for physical retail businesses.
• ADAPTIS e-Commerce: Secure and scalable online payment solutions for digital merchants.
• ADAPTIS Enterprise: Enterprise-grade payment infrastructure and integrated business solutions.
• ADAPTIS Value-Added Services (VAS): Solutions focused on improving operational efficiency and enhancing customer engagement.

These services aim to provide merchants with greater flexibility while simplifying the management of payments and commerce operations through a single platform.

Strengthening India’s Digital Payments Ecosystem

With nearly two decades of experience in India’s payments industry, NTT DATA Payment Services India has established a significant presence in the market. The company currently serves millions of merchants and processes more than 100 million transactions annually, supported by secure, PCI-DSS compliant infrastructure and advanced payment technologies.

The launch of ADAPTIS represents the company’s next phase of innovation as businesses increasingly seek unified commerce solutions that combine payment processing, operational management, and customer engagement capabilities into a seamless digital ecosystem.

As India’s digital commerce landscape continues to mature, integrated platforms like ADAPTIS are expected to play a key role in helping merchants improve efficiency, enhance customer experiences, and accelerate business growth across both physical and digital channels.