EBG Group expands India manufacturing footprint with Vajram Electric, a centralized platform serving 11 business verticals

Market Context

India’s manufacturing and electric mobility sectors are entering a new phase of consolidation, with companies increasingly investing in centralized infrastructure to control supply chains, improve margins and shorten turnaround times. The trend is particularly visible across electric vehicles, consumer technology and allied manufacturing, where businesses are moving beyond fragmented outsourcing models toward integrated production and logistics networks.

Government policy has accelerated this shift. India’s push under the Make in India and Production Linked Incentive programs has encouraged domestic capacity building across advanced manufacturing and EV ecosystems. The Indian electric vehicle market alone is projected to continue expanding at a strong pace this decade, driven by rising urban adoption, public incentives and broader pressure to reduce dependence on imports for key components and assembly.

The opportunity extends beyond mobility. Manufacturers across consumer appliances, rehabilitation equipment and infrastructure are increasingly building flexible production facilities that can serve multiple product categories under one roof. This approach is designed to create operational leverage while reducing warehousing and distribution complexity.

At the same time, employment generation remains a major focus for industrial investments. New manufacturing infrastructure is increasingly judged not only by output capacity but by the jobs it creates and its role in strengthening regional supply chains.

Against this backdrop, Hyderabad is emerging as a competitive industrial hub. With a growing ecosystem in electronics, EV assembly and logistics, the city has become a strategic destination for companies seeking scalable infrastructure and faster access to domestic and export markets.

The Investment Announcement

EBG Group has inaugurated Vajram Electric, a centralized manufacturing, assembly and distribution platform in Hyderabad, marking a significant operational expansion for the diversified Indian business group.

The project has been launched with an initial investment of ₹25 crore. The company said the facility is expected to generate more than 450 direct and indirect jobs while strengthening domestic manufacturing and supply chain capabilities across multiple industries.

Located on Hyderabad’s Outer Ring Road, the facility currently spans 25,000 square feet and is scheduled to expand to 50,000 square feet over the next 12 months. The site is positioned as a fully integrated production and warehousing campus supporting 11 EBG Group business verticals through a unified manufacturing platform.

The Hyderabad hub will serve a wide range of brands within the group, including ACER Mobility, ebikeGo, Hard Rock, Nonstop Mobility & Rehab Store, Mexple under Nonstop, Whill Mobility, Nuvun Pods, Daewoo Appliances, Brillen Space Engineering, Adhira & Appa Coffee and Tarzan Nature Retreat.

Dr. Irfan Khan, Founder of EBG Group, described the facility as a strategic milestone for the company’s next growth phase.

“This is a defining milestone for EBG Group and a decisive step towards building a manufacturing-led growth engine. Vajram Electric is the strategic backbone of our entire operations,” Khan said.

Hari Kiran, Co-founder of EBG Group, said integrating manufacturing, warehousing and distribution into a single platform would improve operational control, optimize costs and help maintain uniform product quality across brands.

The company said the ₹25 crore investment will be deployed in phases toward automation, capacity expansion and systems integration.

Vajram Electric is also supported by a wider logistics network already operating in Ludhiana, Pune and Ahmedabad, with a fourth facility in Manesar expected to begin operations shortly. The network is intended to strengthen pan-India distribution through both e-commerce and offline retail channels.

Business Model Deep Dive

Vajram Electric is structured as an internal manufacturing and logistics platform powering EBG Group’s diversified portfolio rather than operating as a standalone consumer-facing business.

Its business model centers on centralized production and shared infrastructure. Instead of each business vertical building separate sourcing, warehousing and assembly systems, EBG is consolidating operations through one manufacturing backbone. That structure is expected to improve procurement efficiency, lower operating costs and accelerate turnaround across brands.

The facility supports businesses across electric mobility, rehabilitation technology, consumer electronics, construction, food and beverage infrastructure and hospitality. This broad category mix allows the group to diversify revenue while leveraging common operational systems.

From a revenue perspective, the platform strengthens internal production economics while supporting faster product deployment. In electric mobility, for example, assembly and distribution can move through a common system. Consumer electronics and rehabilitation products can share warehousing and logistics. Hospitality and infrastructure businesses can also access centralized procurement and inventory management.

The company’s competitive advantage lies in operational integration.

By bringing imports, assembly, warehousing and distribution into one framework, EBG can maintain tighter inventory visibility and faster delivery cycles while reducing duplication across brands. That can become increasingly valuable as demand rises and supply chain volatility remains a concern.

Technology differentiation is another focus.

EBG said the facility is being scaled with automation and systems integration, alongside a zero-waste manufacturing approach. The model combines industrial efficiency with sustainability goals, which is increasingly important for manufacturers working with global partners and export-oriented customers.

The company also sees export potential.

As domestic demand rises, the Hyderabad facility is being positioned as an export-ready manufacturing base capable of serving larger regional and international opportunities.

Competitive Landscape

EBG Group enters an increasingly competitive manufacturing and EV ecosystem where scale, localization and supply chain control are becoming central differentiators.

In India, players such as Ola Electric and Ather Energy have invested heavily in integrated production ecosystems to improve speed and cost efficiencies in electric mobility. Their focus remains primarily vehicle manufacturing and related technology.

EBG’s positioning is broader.

Rather than concentrating on a single category, the company is building shared infrastructure across 11 verticals, creating a hybrid manufacturing platform spanning mobility, electronics, rehabilitation and lifestyle-linked businesses.

That diversified model more closely resembles global industrial groups in Europe and parts of Asia that run centralized manufacturing and distribution systems across multiple brands.

In the United States and Europe, manufacturers have increasingly focused on flexible industrial infrastructure that can adapt to demand shifts between categories while reducing dependence on fragmented suppliers.

India’s advantage remains cost efficiency and domestic demand growth.

Hyderabad’s growing industrial ecosystem also strengthens EBG’s position relative to regional peers. The city has become a preferred destination for manufacturing and logistics investments due to infrastructure connectivity and access to major consumer markets.

If execution scales as planned, EBG could occupy a distinct position between focused EV manufacturers and broader industrial operators.

Strategic Implications

The launch of Vajram Electric signals a broader shift in Indian manufacturing toward platform-led infrastructure.

Instead of expanding individual brands independently, companies are increasingly investing in centralized industrial assets that can serve multiple businesses at once. That model reflects growing pressure to improve margins, scale faster and build resilience against supply disruptions.

For Hyderabad and surrounding industrial corridors, the investment adds fresh employment and strengthens local supply chain activity.

The projected 450 direct and indirect jobs also reinforce manufacturing’s role in regional economic development, especially as states compete for industrial investment tied to electronics and EV growth.

For investors and business operators, the move highlights a clear trend: infrastructure itself is becoming a strategic asset.

Manufacturing platforms with integrated warehousing and distribution are increasingly viewed as long-term value creators because they support scalability across categories while improving operational discipline.

EBG Group’s stated ambition to capture around 10% of India’s EV manufacturing market over the next five years also reflects rising confidence among domestic operators.

Whether that target materializes will depend on execution, market demand and competitive intensity.

But the broader message is clear: Indian companies are moving deeper into manufacturing ownership, building domestic infrastructure that supports both local consumption and export readiness.

Vajram Electric’s launch positions EBG Group within that larger industrial transformation.