365veda Appoints Ex-True Elements Founder Puru Gupta as Operating Partner to Drive Ayurceutical Growth

India, 14th October 2025 — 365veda, India’s first Ayurceuticals brand merging the wisdom of Ayurveda with modern science, has hired Puru Gupta, former founder of True Elements, as its Operating Partner. This strategic hire strengthens the company’s leadership team and propels its next phase of growth in the fast-evolving wellness sector.

In his new role, Puru Gupta will guide the brand’s expansion plans, deepen consumer trust, and sharpen go-to-market execution. He will work closely with Harshit Gohil, Founder and CEO. Together, they will focus on creating innovative product formats and strengthening credibility through science-backed wellness.

“Ayurveda offers incredible potential. What excites me about 365veda is its clear vision—not only to take Ayurveda global, but to redefine how people experience it through better formats and categories,” said Gupta. “My priorities are to scale the business, build unwavering consumer trust, and ensure innovation follows naturally.”

Welcoming him to the team, Harshit Gohil added:

“Puru blends entrepreneurial insight with brand-building skill. His talent for turning ambitious strategies into real-world results will be key as we grow the Ayurceutical category.”

A Track Record of Success

Earlier this year, Gupta concluded his successful exit from True Elements in a deal estimated at ₹250 crore. This achievement reflected his ability to build a strong business foundation and high consumer trust. These skills he now brings to 365veda.

Clear Roadmap for Expansion

In the short term, 365veda aims to:

• Grow across targeted offline and online channels
• Increase awareness about clinically backed Ayurvedic formulations
• Educate consumers to counter misinformation in the wellness industry

In the long run, the company plans to redefine Ayurvedic wellness—market by market, category by category. Its goal is to make it accessible, trustworthy, and results-driven.

About 365veda

365veda is India’s first Ayurceuticals brand, combining Ayurveda with advanced nutraceutical science. This approach delivers 10X faster results and higher bioavailability than traditional products. Its innovative formats, such as oral strips and beadlets, help over 10,000 users take daily control of their health. Every product is clinically proven, easy to use, and designed to fit modern lifestyles. By blending ancient tradition with cutting-edge research, 365veda is reimagining Ayurveda for consumers worldwide.