B.Bath launches India’s First Preventive Dermatology Brand with Proprietary Sensory-Safe Standard

A transformative moment for Indian child healthcare unfolded today. B.Bath, an educator-founded health and wellness brand, unveiled the country’s first-ever preventive dermatology line. The launch event brought together leading pediatric dermatologists, healthcare professionals, and parenting experts at Green Theory, Bengaluru. This highlighted the urgent need for evidence-based solutions to barrier-compromised skin. Pediatric dermatitis now affects one in five Indian children.​

Most skincare lines labeled “gentle” or “natural” have focused on removing harmful ingredients. They often substitute them with botanical compounds or essential oils. These alternatives, while clean in principle, can overstimulate developing senses. This may trigger eczema flare-ups or behavioral issues in children. Recognizing this critical gap, B.Bath launched not only new products but a new preventive dermatology philosophy. It’s an approach that merges rigorous skin barrier science with sensory neuroscience. The aim is to support wellness for babies, children, and families.​

Their Sensory-Safe Standard was forged over two years of research and collaborations. They worked with pediatric dermatologists, occupational therapists, and child development educators. This standard evaluates every product for texture comfort, fragrance tolerance, absorption timing, and emotional regulation impact. Clinical patch-testing was conducted with 200 families and 72 parent-child testers. This ensured real-world efficacy. According to Ishwarya Iyer, Harvard-certified educator and CEO, “The real question isn’t just what’s absent; it’s how every formulation actively supports barrier health and sensory well-being in everyday family life”.​

B.Bath isn’t just a skincare company. It is co-founded by Iyer and Ganesh Sahasranam, a chemical engineer and manufacturing expert. He has decades of experience in purity and production standards. “With the latest clinical evidence and stringent supply chain controls, my goal is to ensure B.Bath delivers consistent quality and accessibility nationwide,” said Sahasranam. Every product is made in GMP, BIS, ISO, and FDA-aligned facilities. They are screened against 1,400 EU-banned ingredients, EWG-compliant, dermatologist-tested, and pediatrician-approved.​

But what truly sets B.Bath apart is ingredient traceability. Sourcing partnerships span family-owned farms over 126 acres, supporting sustainable research, supply chain integrity, and benchmarking against international quality standards. For baby ranges, fragrance loads are calibrated below sensory irritation thresholds (0.2 in most formulations). There are no added essential oils—a stringent safety measure yet to be widely adopted in Indian pediatrics.​

Product Launch: Essentials for Kids and Adults

The event marked the debut of five pediatric and family essentials. These include barrier-supporting actives like colloidal oatmeal, goat milk, shea and murumuru butters, and oat amino acids. Each product is designed around active ingredient synergy. They steer clear of harsh foaming agents and focus on comfort and everyday skin protection. Clinical validation and family-first approach make these items accessible and trustworthy for home and institutional use.​

B.Bath’s broader vision comes alive through hospital partnerships and the innovative Skin School platform. This platform is for preventive dermatology education. They also offer sensory wellness workshops for parenting communities. In February 2026, the brand will launch seven new SKUs for children. Each has undergone child-led perception studies—empowering families to co-create safer, more effective care routines.​

Accessible, Evidence-Based Family Care

B.Bath’s website will go live on 17 October 2025, just in time for Diwali. Prices start at ₹499 to ensure that preventive care is within reach for families across India. This launch not only marks an industry shift but also advocates for a broader rethinking of skincare as preventive healthcare. “Families were switching to clean products to avoid synthetics, but often ended up with heavy botanical extracts that could still overwhelm a child’s senses. We wanted to address both the clinical and sensory challenges facing modern families,” added Iyer.​

Quotes and Community Impact

This new standard and vision for skincare have been well received by clinicians and families alike. “When research identifies a better approach or flags a sensory trigger, B.Bath has the systems to implement rapid changes,” says Sahasranam. The brand’s holistic philosophy and commitment to evidence-based practices offer not only safer products but renewed trust in Indian dermatological innovation.​

What’s Next

By reframing skincare under the lens of preventive healthcare, B.Bath stands poised to change how families care for children’s skin. They’re moving beyond correction to proactive, science-driven well-being. Parents and clinicians alike now have new hope for managing dermatitis and sensory sensitivities. This is not just in clinics, but in daily home rituals. With the support of India’s child development and healthcare experts, this model promises to inspire future standards in both product development and family wellness.​

The journey to true family sensory-wellness begins now, grounded in empathy and clinical science, with B.Bath leading the way